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Serenicat is a packaging line of pheromon plug-ins designed to calm your cats inherently wild instincts and urges. 

Contributions : Conceptualization, Naming, Logo, Packaging Designs, Ad Campaign

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Serenicat combats behaviors that aren't harmful to the cat, but annoying to the owner (eg. hyperactivity, nocturnal antics, etc.) and was therefore designed with calm style choices but chaotic design elements.

Photographed by Hannah Frankel @hannahfrankelphoto

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